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Webinar: "Solving For 'System error': Ecosystem-centered business strategies" with John G. Singer

A provocative lecture based on real-world experience to stimulate and help leaders in the global healthcare and pharmaceutical industry close a ‘conceptual gap’ between technology innovation and ecosystem-centered business strategy.

 

  Tuesday, 7th December 2021
  7:30 PM - CET

 

Abstract:

Most governments, industries and institutions face an adaptive challenge to a changed context for strategy. The new operating environment is characterized by complexity, interactivity, and rapid evolution. It produces more challenges than any one person, business, or government can respond to effectively. This has two implications. The first is the importance of building collaboration that spans industry environments, spawns novel partnerships, and involves multiple stakeholders. The second is the importance of shaping developments proactively around a new theory for growth.

The idea for ecosystems as a business metaphor was introduced in the mid-1990s, drawing on biology as a new language and logic for strategy. At the time, it was considered a fundamental shift that reframed the cutting edge for thinking about leadership and competition across a broad arc of potential settings, from airlines to restaurants. While the information technology industry is adopting a vision of digital ecosystems as a guide for technological evolution, a wider embrace of business ecosystems as opportunity space for new markets and competitive advantage has stalled.

This provocative lecture will draw on real-world experience – practical insights from ‘the field’ -- to stimulate and help leaders in the global healthcare and pharmaceutical industry close a ‘conceptual gap’ between technology innovation and ecosystem-centered business strategy. It will introduce a systems approach to market innovation (‘Big Design’) in the pharmaceutical industry as a practical example. Ultimately, this lecture will be a dialogue centered on the idea that a convulsing international system reveals a deeper structural transformation reshaping the human condition, creating new commercial pressure that will force leaders in industry and government to reorient their thinking in order to escape the Darwinian reaper.

 

About the Speaker:

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John. G. Singer

Executive Director of Blue Spoon Consulting, John helps business and government alike see and enact system change based on ‘Big Design,’ a ground-breaking methodology for strategic transformation.

John has published new business thinking and ideas in some of the most influential media in the world, including MIT Sloan Management Review, the Wall Street Journal, the Journal of Business Strategy, and the Oxford Handbook of Innovation Management. He introduced ‘marketing ecosystems’ as a mainstream business idea, and was the first to use design thinking to solve complex market access and integration challenges in the pharmaceutical industry.

John is also a guest lecturer on strategic transformation and health system innovation at leading professional organizations and business schools, including ISPOR, the Population Health Colloquium, the California Association of Physician Groups, Cambridge University, ESCP Europe, the RAND Corporation, New York University Stern School of Business, New York Medical College, Rutgers Business School, and McGill University.

REGISTRATION

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